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Indianapolis (11/06/06) - Kenra announces the launch of three highly anticipated styling aids to their exclusive Platinum line. Known for its highly advanced formulas and sleek silver packaging, Kenra Platinum now offers even more ways to style, enhance and improve the health and appearance of hair.

Kenra Platinum Smoothing Creme $17.00 (3.4 fl. oz.)
– This versatile styling creme calms and controls hair in one ultra-smooth, lightweight formula. Used on damp or dry hair, Smoothing Creme gives hair a soft, silky texture while keeping frizz down and fly-aways in place. Hair will be soft, shiny, healthy and full of movement. Added UV filters preserve hair color, and protect from sun damage and thermal styling tools.

Kenra Platinum Hot Spray $15.00 (8 fl. oz.)
– The ultimate all-in-one product for thermal styling and heat protection. Uniquely formulated to protect and style, Hot Spray provides a long-lasting firm hold when used with curling irons, flat irons and other thermal styling tools. Sprayed onto sections of dry hair, the clean release formula in Hot Spray ensures hair will not stick to styling tools, further minimizing damage. Lavender and Rosemary Extracts enhance radiance and shine, while high-grade silicones and sunscreens protect hair color from fading.

Kenra Platinum Working Wax $17.00 (1.4 oz.)
– Mold and modify any hairstyle with this ultra-purified, unique wax formula that provides medium, flexible hold for texture and definition. Working Wax’s malleable formula can be used on damp or dry hair and allows for all-day style modification. Unique ingredients such as Nettle and Lemongrass Extract provide nourishment, body and shine, while hair is left with an ultra-matte finish.

Expanding the Kenra Platinum line was a natural solution to growing demand from clients and stylists, who have raved about Platinum since its launch in 2004. Customers have since become used to the advanced formulas and styling versatility offered with the original five Platinum styling aids. Now with the addition of Hot Spray, Working Wax and Smoothing Creme, Kenra Platinum aims to give customers even more styling options with the high quality products they have grown to love.

For over 50 years, Kenra has formulated and manufactured innovative and upscale haircare products in their own laboratories, using only the finest ingredients available. Hair stylists and their clients have long known Kenra for producing the highest quality products in the professional salon industry. Based in Indianapolis, Indiana, Kenra is committed to delivering the highest quality products to stylists and customers alike. Kenra is sold exclusively in fine salons throughout the United States and Canada. Kenra does not test its products on animals and uses recycled materials in its packaging. For a salon in your area, please visit Salon Locator, or call 1-800-428-8073.

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