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Kenra Platinum Sets the Standard for Style in Professional Hair Care

Indianapolis (5/3/04) - KENRA, the classic, professional hair care brand, announces its launch of KENRA Platinum — innovative and upscale styling products — now available exclusively at fine salons across the country.

Hair stylists and their clients demand hair styling versatility. "Today's consumer wants different looks for different occasions throughout the week," says Patrick Ludwig, Vice President of Business Development for KENRA.

KENRA Platinum greets the challenge with a collection of five styling aids, innovative by design and timeless in style. Each uniquely advanced formula promises optimum results ranging from brilliant shine to ultra-hold. "Our clients like creating their own individual look, from no-hold to firm-hold," according to Ludwig. "Platinum can be used individually or layered to create virtually any hairstyle."

In visually striking packaging, the Kenra Platinum collection includes:

KENRA products enhance individual styles and dramatically improve the health and appearance of hair.

Hair stylists and their clients have long known the KENRA brand for its high quality professional hair care products.KENRA Volume Spray #25, a leader in the professional hairspray category, is acclaimed for providing maximum volume and all-day hold. Manufactured in Indianapolis, IN, the KENRA brand delivers classic, quality haircare and is sold exclusively at salons throughout the United States and Canada.

For a salon near you please use our Salon Locator, or call 1-800-428-8073.

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