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New Kenra Color Porosity Equalizing Spray and Stain Removing Wipes

Indianapolis—January 2013—Kenra Professional® adds two tools to the Kenra Color™ portfolio to help colorists demonstrate their expertise and achieve simply stunning results. Debuting to salons in January, both Porosity Equalizing Spray and Stain Removing Wipes are easy to use and offer high quality results.
Designed especially for treating overly porous hair, Porosity Equalizing Spray is formulated to mimic a healthy cuticle layer. Sprayed evenly on the hair prior to a professional Kenra Color service, Porosity Equalizing Spray evens the porosity of the hair to provide for more even color pigment absorption, enhance color saturation, and assist in conditioning and detangling the hair. It contains aloe vera to help moisturize the hair for better condition after the color service.

“Porous hair absorbs dyes very quickly. That can result in an uneven uptake of haircolor,” explains Robb Dubre’, artistic and technical director for Kenra Professional. “Using Porosity Equalizing Spray allows for even pigment absorption, ensuring the client’s desired color result.”

New Stain Removing Wipes gently and easily remove any unwanted color left on the skin after a haircolor application. The single-use wipe application is clean and fast.

Kenra Color, a straightforward, easy-to-use, high-performance haircolor, produces consistent, reliable results that stylists can count on to provide professional, true-to-tone haircolor solutions for every client, every time.

Kenra Color incorporates Balancing Complex 5™, a proprietary blend of attributes designed to provide vibrant, long-lasting color, outstanding gray coverage and color saturation; intense shine; improved condition and manageability, all through a gentle formulation. To ensure a straightforward, easy-to-use haircolor for stylists, both permanent and demi-permanent formulas have a balanced shade collection of warm and cool tones and common level system. Both permanent and demi-permanent shades and level system are intermixable for basic to advanced color formulation with an easy measuring system and drip-free consistency for reliable color application.

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