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The Perfect Blow-Out Just Got Personal

Indianapolis—Launch November 2012—Blow-dryers, flat irons and other heated styling tools help create your favorite hairstyles, but while they add volume, straightness and curl, they can also damage your hair. To help keep hair silky, smooth and shiny, you need thermal protection, but until now, traditional thermal protectants have offered a one-size-fits-all solution that might be too heavy for fine hair but not enough for thick or coarse hair.

Now you can have the heat protection your hair needs in a formula that’s perfectly targeted to your hair type, thanks to the new Kenra Platinum™ Blow-Dry Collection. Three patent-pending formulations advance blow-dry technology with tailored solutions for individual hair types. When used prior to blow-drying, they protect the hair, leaving it feeling silky, shiny and manageable. Choose the formula that’s right for you:

> NEW Kenra Platinum Blow-Dry Mist, an ultra-lightweight thermal protectant for fine to medium hair.
> The popular Kenra Platinum Blow-Dry Spray, a lightweight thermal protectant for medium hair.
> NEW Kenra Platinum Blow-Dry Serum, a concentrated thermal protectant for thick and/or hard-to-manage hair.

Each product in the Kenra Platinum Blow-Dry Collection:
> Reduces blow-dry time up to 50%.
> Provides intense thermal defense up to 428ºF.
> Eliminates frizz and resists humidity for up to 20 hours.
> Maintains cuticle strength.
> Reduces breakage.
> Increases shine.

“Chances are you blow-dry and heat-style your hair at least several times a week,” says Robb Dubre', Artistic and Technical Director for Kenra Professional. “But today’s high performance thermal styling tools and blow-dryers get hotter than ever, leading to damage, frizz and a dull surface—unless you use protection. That’s why the Kenra Platinum Blow-Dry Collection is brilliant. Not only does it offer the targeted thermal defense that your specific hair type needs, but just one product also reduces blow-drying time up to 50%, improves combability, increases shine and helps your style last longer.”

For more products and haircolor tailored to your hair type and the look you desire, ask your stylist about Kenra Classic™ and Kenra Platinum haircare and styling products, and NEW Kenra Color™, all available only in professional salons. Visit kenra.com to find one near you. Connect with Kenra to learn what’s new at facebook.com/KenraProfessional and Twitter @Kenra_Haircare.

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kenra@mmlpr.com




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