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Kenra Professional, LLC introduces Kenra Color™

A reliable, high-performance, professional haircolor solution for basic to advanced techniques and services creates Simply Stunning™ results.

Indianapolis—December 2011—Now it’s easier than ever to achieve simply stunning haircolor results, thanks to the new Kenra Color™ haircolor brand by Kenra Professional®. This straightforward, easy-to-use, high-performance haircolor produces consistent, reliable results that stylists can count on to provide professional, true-to-tone haircolor solutions for every client, every time.

Kenra Color is a complete professional haircolor brand that is uniquely Kenra®. Kenra Color incorporates Balancing Complex 5™, a proprietary formulation designed to provide vibrant, long-lasting color, outstanding gray coverage and color saturation; intense shine; improved condition and manageability, all through a gentle formulation. To ensure a straightforward, easy-to-use haircolor for stylists, both permanent and demi-permanent formulas have a balanced shade collection of warm and cool tones and common level system. Both permanent and demi-permanent shades and level system are intermixable for basic to advanced color formulation with an easy measuring system and drip-free consistency for reliable color application.

The Kenra Color portfolio includes:

Permanent Coloring Crème, a gentle, low-ammonia color in 70 shades and levels ranging from 1 to 10. It’s powered by Kenra Permanent Coloring Creme Developer in 10, 20, 30 and 40 volume strengths available in 16- and 32-fluid-ounce bottles.
Demi-Permanent Coloring Creme, a gentle, ammonia-free, deposit-only color in 40 shades and levels ranging from 1 to 10. Demi-permanent Coloring Creme Activator 9V, available in 16- and 32-fluid-ounce bottles, provides consistent, reliable results.
Lightening Powder, a dust-free powder with a lifting strength of up to seven levels in a single application. Extremely versatile, Kenra Lightening Powder can be applied both on and off the scalp, as well as mixed with Kenra Color Permanent Coloring Creme Developer at 10 to 30 volume in different ratios for multiple blonding effects. The mixture’s creamy consistency retains moisture and is drip-free. Kenra Lightening Powder features a blue-violet base to help control warm tones when lifting. It’s available in 1-ounce sachets and 16-ounce jars.
Color Correcting System, which gently, quickly and safely removes oxidative pigments without disturbing the hair’s natural pigments. Its two-part, non-bleach formulation mixes into an easy-to-apply cream and can be used with or without heat. The removal process can be repeated and a color service performed immediately thereafter.

Kenra Professional understands that continual inspiration and technical education are foremost pursuits of today’s professional stylists and that haircolor plays a major role. Led by Kenra Professional Artistic Director, Robb Dubré, the creative vision of the Kenra Professional Artistic Team is to inspire the talents and enhance the technical skills of professional stylists. By creating innovative techniques, tips, styles and looks from using and cocktailing the Kenra Professional brands and products, the Kenra Professional Artistic Team enables stylists to stay creatively relevant, fresh and engaged.

“Haircolor is still the growth driver for most salons’ bottom lines,” says Robb Dubré, Kenra Professional artistic director and the creative vision of the Kenra Professional Artistic Team. “With the launch of Kenra Color, Kenra Professional will help salons enhance both their artistry and their profits. Salon professionals can rely on new Kenra Color to delight every client with natural looking, predictable results, whether she wants truly 100% gray coverage; gorgeous tone-on-tone color; shiny highlights or vibrant lowlights.”

The Kenra Color brand will debut at the International Salon & Spa Expo (ISSE) in Long Beach, CA, January 28-30, 2012, with complete availability nationally by May 2012 through a national campaign entitled, “Color Me Kenra™”. To learn more, visit or find us on Facebook at Professional .

About Kenra Professional LLC: The brands of Kenra Professional reflect the company’s core belief in high quality, performance-driven products and services. Kenra Professional products create inner and outer beauty by giving women and men the trust and confidence to achieve their ultimate style. Kenra Classic™, Kenra Platinum™ and Kenra Color™ are available only in professional salons throughout North America. Visit , Professional and Twitter @Kenra_Haircare .

PHOTO CREDITS: Haircolor by Robb Dubré, Kenra Professional Artistic Director, for Kenra Professional

Suggested Tweets, Facebook posts and related YouTube visuals:

Get a sneak peek at the new Kenra Color brand from @Kenra_Haircare! #ColorMeKenra Haircolor takes center stage at @Kenra_Haircare ’s new Technical Studio. http://ow.ly7N1f6

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