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Protect Your Hair Color Investment

Indianapolis (1/6/05) - Introducing Kenra Platinum Shampoos & Conditioners - Three Advanced Cleansing and Moisturizing Systems that Maximize Color Retention and Preserve the Integrity of Your Hair

After countless dollars and endless hours spent in the salon, your hair color is nothing short of a precious investment. That's why, for the first time Kenra Platinum allows you to treat it like one. Introducing Kenra Platinum Shampoos and Conditioners - the first cleansing and moisturizing systems exclusively formulated with 2-Part Color Lock technology - the only technology that provides both internal and external protection, maximizing color retention and extending the life of your color treated hair.

Kenra Platinum is different from other color protective products on the market. Most shampoos, including those designed for color care, contain sulfates, which can strip hair color and leave it dry. Sodium Laureth Sulfate is the primary ingredient in most shampoos, and daily use of this harsh cleanser threatens the longevity of your hair color. For this reason, Kenra Platinum shampoos are sulfate-free. The gentle formulas cleanse hair with luxurious lather and deliver softness, body and shine. Combined with Kenra Platinum botanically enriched conditioners, hair that has been interrupted by the color treating process will be replenished, repaired, easily detangled and able to retain the precious color you worked so hard to put in.

Apart from preserving hair color, Kenra Platinum's three cleansing and moisturizing systems no longer force you to choose between preserving your color and managing your hair type. Kenra Platinum provides solutions that effectively address both. Specifically formulated for Fine / Thin, Normal/Medium and Thick / Course hair types, each prescriptive system contains ingredients that both preserve hair color, and manage the specific needs of your hair.

The Kenra Platinum line offers the following products that will be available in US salons beginning April 2005. Remember, your hair color is an investment - protect it with Kenra!

Platinum Shampoo for Fine / Thin Hair
10.1 fl. Oz. SRP $15.00

Platinum Detangler for Fine / Thin Hair
8.5 fl. Oz. SRP $17.00

Platinum Shampoo for Normal / Medium Hair
10.1 fl. Oz. SRP $15.00

Platinum Moisturizer for Normal / Medium Hair
8.5 fl. Oz. SRP $17.00

Platinum Shampoo for Thick / Coarse Hair
10.1 fl. Oz. SRP $15.00

Platinum Reconstructor for Thick / Coarse Hair
8.5 fl. Oz. SRP $17.00

For more than fifty years, Kenra has been formulating and producing hair care products using only the finest ingredients possible. A family-owned company based in Indianapolis, Indiana, Kenra is committed to delivering high-quality hair care products to their customers. Kenra products are available only in fine salons in the United States and Canada. Kenra does not test on animals and uses recycled materials in its packaging. For a salon near you please use our Salon Locator, or call 1-800-428-8073.

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